Christmas Teddy Bears Promotion
Christmas Teddy Bears plush promotion in Switzerland
Client: Migros
Year: 2016
Country: Switzerland
Category: Loyalty Campaigns
Teddy Bears plush campaign was launched by MIGROS in Switzerland for Christmas 2016.
For every 20Fr spent in any Migros or Le Shop store, the customer would get a teddy bear collection sticker to place in a booklet. After completion, the booklet could be redeemed for a Christmas Teddy Bear.
There were three Teddy Bears to collect named:Max the TV star who loves Christmas and is always ready to help others; Mira, naughty and audacious always ready to have fun; and Miko, sweet and romantic with a loving heart.
A huge espontaneous social care action in Switzerland!