The Disney Wikkeez have arrived to Australia!

Headstart, the hottest toy company in Australia with a focus on building the best brands in toys, has launched the Disney Wikkeez collection.


The promotion will be running during summer time over all Coles Express. There are 30 Wikkeez Disney models to collect. Different items were developed to complete the Wikkeez range which include a Blind Bag, a Tin Box and Twist n’ Play which acts as perfect storage unit for the characters.

The Disney Wikkeez have been promoted also as major prize feature on the #1 free to air kids TV program – Kids WB, which can be watched on: https://instagram.com/p/BTyB3kFAJ9f/

The summary for the program includes:

  • In store off-location stands in 400 stores
  • Exposure across over 700 Coles Express stores
  • Blind Bag CDU’s on registers
  • Exclusive Wikkeez TVC to be promoted on Kids WB and Disney Channel
  • Online marketing

We, at PPI Worldwide are excited about this Disney Wikkeez campaign launched in Australia.