C1000 Gogo's




PPI Worldwide took its collectible toy Gogo's and created a series for C1000 called "Megatrip".


Each 10 Euro purchase was rewarded with one free Gogo's packet  - there were no points to be collected.


In parallel, the Gogo's collectibles were advertised on children’s channels, billboards, in-store materials

and on the C1000 website.


During the campaigning period, C1000’s turnover increased by 9%, with more than two-thirds coming

from new customer traffic. This campaign won two prizes for the best advertising campaign and the best

retail promotional campaign.


Back to C1000