PPI Worldwide took its collectible toy Gogo's and created a series for C1000 called "Megatrip".
Each 10 Euro purchase was rewarded with one free Gogo's packet - there were no points to be collected.
In parallel, the Gogo's collectibles were advertised on children’s channels, billboards, in-store materials
and on the C1000 website.
During the campaigning period, C1000’s turnover increased by 9%, with more than two-thirds coming
from new customer traffic. This campaign won two prizes for the best advertising campaign and the best
retail promotional campaign.
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