In the ice cream industry, it is very complex to design a premium that
can be supplied with the ice cream popsicles.
In order to create an innovative promotional premium for Grupo Kalise Menorquina in Spain,
that will increase sales by making use of the wooden sticks of the popsicles, PPI Worldwide
created a collection of Sea Animals in Plastic whereby the wooden sticks were used as a
component to create the final Sea Animal Toy. The idea was to use the wooden sticks of
the popsicles and assemble them to the Sea Animals.
The main animal was sold in multi-pack boxes,thus boosting the popsicle sales.
whilst the brand was perceived by consumers as ecologically friendly.
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