C1000 Supermarket from the Netherlands has always wanted to drive it's customers to supermarkets by offering them a novel premium not based on loyalty mechanics, coupons or point collection.


Hence, PPI  Worldwide took its collectible toy Gogo's, then unknown and based a brand loyalty campaign around it.


Four series of Gogo's Crazy Bones have been created, ever since. Those include: Gogo's Megatrip, Footgogo's, Groovy Gogo's and Xtreme Gogo's.


For every campaign the Gogo's collectibles were advertised on children’s channels, billboards, in-store materials and on the C1000 website created for each one of the promotions.


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